The Christian Broadcasting Network Is Slashing Jobs: What Went Wrong?
CBN Christian Broadcasting Network Cuts Jobs in Major Strategic Realignment
The Christian Broadcasting Network (CBN), founded by Pat Robertson and one of the most recognizable names in Christian media, is cutting jobs as part of what leadership calls a "strategic realignment."
The layoffs affect staff across multiple departments as CBN restructures to adapt to a rapidly changing media landscape. The network, which produces The 700 Club and reaches millions of viewers worldwide, has faced the same headwinds battering all traditional broadcast media: cord cutting, declining viewership, and the shift to digital platforms.
CBN's leadership framed the cuts as necessary for long term sustainability, emphasizing that the network's mission remains unchanged even as its delivery methods evolve.
Traditional Christian Media Faces Existential Challenge as Audiences Shift to Digital
The job losses come as Christian media organizations across the board grapple with how to remain relevant and financially viable in an era when audiences increasingly consume content through social media, podcasts, and streaming services rather than traditional television.
The Crusader's Opinion
Pat Robertson built CBN into a global ministry. But the world has changed, and Christian media must change with it.
The Gospel is not bound to a television format. It reached the Roman Empire through letters, the medieval world through manuscripts, the modern world through radio and TV.
Now it reaches the next generation through phones and screens. The layoffs at CBN are painful. But the mission endures.
The question is not whether Christian media survives. It is whether we invest in the platforms where the next generation is actually listening.
Take Action
- Pray: Pray for CBN staff affected by the layoffs and for the network's continued mission.
- Share: Share this story. The financial realities of Christian media affect every ministry.
- Act: Support the Christian media ministries you value. Your donations and engagement keep them alive.
