Porche profits drop 99% After Removing Christ From Video
Stuttgart, Germany — Porsche reported a devastating 95.9 percent drop in profits for the first nine months of 2025, with profit after tax falling to €114 million from €2.6 billion in the same period of 2024, the German sports car manufacturer announced on October 25, 2025.
Operating profit plummeted 99 percent to just €40 million, down from over €4 billion in the previous year. From July to September 2025, Porsche reported losses, with earnings before interest and taxes at minus €966 million, compared to a plus of €974 million in the same quarter of 2024.
The company's sales revenue shrank by 6 percent to €26.9 billion, while global deliveries dropped by 13,000 units, a 6 percent decline. In China, Porsche's struggles intensified with sales down 26 percent, selling just 32,200 cars compared to the previous year.
According to Porsche CFO Dr. Jochen Breckner, the primary factors behind the financial collapse include €3.1 billion in "extraordinary costs" related to strategic realignment. The company recently scrapped ambitious electric vehicle targets and canceled planned battery production, postponing the launch of new electric models.
Breckner stated: "We are consciously accepting temporarily weaker key financial figures in order to strengthen Porsche's resilience and profitability in the long term. We expect that we will pass the low point this year and that Porsche will improve noticeably from 2026."
Porsche is cutting up to 1,900 jobs in the Stuttgart region by 2029 in what the company calls a "socially responsible manner."
Additionally, contracts for approximately 2,000 temporary employees will expire.
The company plans to announce further cost-cutting measures in the coming weeks.
Michael Leiters, former McLaren CEO and Ferrari Chief Technical Officer, will replace outgoing CEO Oliver Blume in January 2026, tasked with revitalizing the struggling sports car brand.
The 2023 Jesus Statue Controversy
In August 2023, Porsche faced significant backlash from Christians worldwide after the company digitally removed the Cristo Rei statue—a 92-foot statue of Jesus Christ overlooking Lisbon, Portugal—from a promotional video celebrating 60 years of the Porsche 911.
The statue, officially known as the Santuário de Cristo Rei (Sanctuary of Christ the King), was erected in 1959 to express Portugal's gratitude for being spared from World War II's destruction. The monument depicts Christ with outstretched arms facing Lisbon across the Tagus River.
In the original advertisement, the statue's 269-foot concrete pedestal remained visible in the background, but the figure of Christ had been digitally erased. Social media user Alex B. noticed the omission and posted on X (formerly Twitter): "Hey, @Porsche, why did you erase the statue of Jesus Christ from your video filmed in Lisbon?"
The post went viral, receiving over five million views. Christians accused Porsche of being "woke" and anti-Christian. The Coalition of Canceled Priests called for a boycott, tweeting "Boycott @Porsche Jesus Christ is King."
Social media responses included: "Looks like Porsche doesn't want Christians buying their cars" and "Well, guess if Porsche can edit Jesus out of their video 'celebrating' 60-years — we can all edit them out of our memories."
Porsche quickly apologized and removed the original video, replacing it with a corrected version showing the statue intact. The company stated: "In an early version of a film created in Europe, the Cristo Rei Statue does not appear. We are truly sorry and can fully understand the hurt this has caused. This film has been removed."
A later statement added: "In a previously-uploaded version of the 911 S/T launch film, a landmark was removed. This was a mistake, and we apologize for any offense caused."
Porsche did not explain why the statue was originally removed, though one social media user claimed it was common practice for the company to edit out religious landmarks from worldwide commercials, though not from localized national advertisements.
THE CRUSADER'S OPINION
A 95.9 percent profit collapse. Nearly €3 billion burned on a failed electric vehicle gamble.
And two years ago, Porsche thought erasing Jesus from their advertising was a brilliant idea.
Connect the dots.
When Porsche digitally removed Christ from that Lisbon backdrop in 2023, Christians noticed.
We spoke up.
Porsche apologized, fixed the video, and corporate assumed the crisis was over. But Christians don't forget companies that treat our faith as disposable for "aesthetic reasons" or "worldwide appeal."
We remember which brands respect us and which ones view Jesus Christ as a marketing inconvenience.
Companies keep learning this lesson the hard way: go woke, go broke.
Or in Porsche's case: erase Jesus, watch profits vanish.
The correlation may not be direct causation, but it's certainly poetic justice.
TAKE ACTION
Express Your Concerns Directly to Porsche
Porsche AG Corporate Contact
Email: info@porsche.de
Website: https://www.porsche.com/contact
Let Porsche know that Christians notice when our faith is treated as disposable in corporate marketing
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Research companies with track records of respecting Christian values and symbolism before making luxury purchases. Your purchasing power speaks louder than any press release.
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Use social media to remind other Christians about corporate decisions that disrespect our faith. Companies need to understand there are consequences for treating Jesus Christ as optional.
Vote With Your Wallet
Before spending six figures on a luxury vehicle, consider whether that company has demonstrated respect for your values. Numerous luxury automotive brands exist—choose wisely.
